Marketing Projects
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KFC 30th Anniversary Phone
Group Account DirectorOgilvy ChinaAug 2011 – May 2018
Overview
Originated and led the KFC 30th Anniversary limited-edition mobile phone campaign — a co-branded device shipped as a PR stunt and consumer product.
Result
100+ earned international media coverages. 150 million+ social media exposures.
Technologies & Skills
Integrated CampaignPRProduct LaunchOgilvyKFC